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BA (Hons) English
MA Contemporary Literary Studies
PhD ‘Spirits at the Border: Migration & Identity in African-American and Latin American Women’s Fiction’, Institute for Women’s Studies, Lancaster University.


Ruth McElroy is Professor of Creative Industries and Faculty Head of Research. She is co-director with Professor Lisa Lewis of the Centre for the Study of Media and Culture in Small Nations

In public life, Ruth McElroy is Chair of Ffilm Cymru Wales She is a member of Ofcom’s Advisory Committee Wales. She helps inform media policy through her membership of the Institute of Welsh Affair’s Media Policy Group

Research Projects

AHRC Project Co-Director ‘Clwstwr Creadigol’.
Funded by the AHRC and Welsh Government, Clwstwr is a five-year R&D programme for innovation in screen and news in the Cardiff City Region. It is one of 9 UK clusters funded through the AHRC’s creative economy programme. Clwstwr is a collaboration between USW, Cardiff Metropolitan University and Cardiff University working in partnership with the screen industry and others to create new products, services and experiences.

AHRC Project (2018-2020) Co-Investigator ‘Screen Agencies as Cultural Intermediaries: Negotiating and Shaping Cultural Policy for the Film and TV Industries within Small Nations’. This is a two-year project with Principal Investigator, Dr Caitriona Noonan (Cardiff University) that examines the strategies for economic and cultural sustainability adopted by publicly funded screen agencies.

AHRC Network (2015-2016) ‘Television in Small Nations’ As Principal Investigator, I worked closely with academic and industry partners in Denmark, Ireland, Switzerland and Wales to bring together scholars, policy makers,TV producers and broadcasters to examine some of the main challenges and strategies in the contemporary TV production ecology of small nations, principally in Western Europe.


I began my academic career undertaking a PhD and teaching as a graduate assistant at Lancaster University in the Institute for Women’s Studies. Since then I have held academic posts at five UK universities and acted as an external examiner at several others. I have been centrally involved in leading both RAE 2008 and REF 2014 submissions, and have had the privilege of leading several undergraduate and postgraduate degrees. I have examined doctoral candidates in both English and Welsh, and have supervised research degree students to completion who have gone on to develop their own academic careers.


Alongside my research leadership roles, I supervise postgraduate research students and teach on the following modules:

• Contemporary Popular Television
• Consumer Culture
• Media and Culture in Wales
• Media Audiences and Fandom
• Television Drama


McElroy, R. and Noonan, C. (2019) Producing British Television Drama: Local Production in a Global Era, Palgrave Macmillan

McElroy. R. (ed.) (2017) Contemporary British Television Crime Drama: Cops on the Box, Routledge.

Lacey, S. and McElroy, R. (eds.) (2012) Life on Mars: From Manchester to New York, University of Wales Press.

McElroy, R., Noonan, C. with Blandford, S. (2016) Television Drama Production in Wales

Blandford, S. Lacey, S. McElroy, R. and Williams, R. (2010) Screening the Nation: Wales and Landmark Television, BBC Audience Council for Wales research report.

Refereed journal articles:
McElroy, R., Nielsen, J. and Noonan, C. (2018) ’Small is Beautiful? The salience of scale and power to three European cultures of production’, Critical Studies in Television 13(2), pp.169-187

McElroy, R. with Papagiannouli, C. and Wiliam, H. (2017) ‘Broadcasting after devolution: policy and critique in the Welsh media landscape 2008-2015’ , International Journal of Cultural Policy. DOI 10.1080/10286632.2016.1268133v.

McElroy, R. (2017) ‘Mediating Home in an Age of Austerity: the values of property television’, special issue, ‘Post-crisis, gender and property television’ ed. Bruce, J. and Druick, Z., European Journal of Cultural Studies, 20(5): 1-18. DOI:10.1177/1367549417701758

McElroy, R. (2016) ‘Television Production in Small Nations’, guest edited dossier of articles Journal of Popular Television 4 (1), pp.69-73

McElroy, R. and Noonan, C. (2016) ‘Television drama production in small nations: mobilities in a changing ecology’, Journal of Popular Television 4 (1), pp.109-127

McElroy, R. (2013) ’Post-imperial Drama: History, memory and narrative in Peter Kosminsky’s The Promise’, Journal of British Cinema and Television 10 (2), pp.276-297

Blandford, S. and McElroy R. (vol.3, 2013), ‘Memory, television and the making of the BBC’s The Story of Wales’, special issue, European Television Memories, online Journal of European Television History and Culture

Blandford, S. and McElroy, R. (2011) ’Promoting public service? Branding, place and BBC Cymru Wales’ idents, promos and trailers’, Journal of British Cinema and Television 8 (3), pp.392-410

McElroy, R. (2011) ‘Putting the Landmark Back into Television’: producing place and cultural value in Cardiff’, Place-Branding and Public Diplomacy, 7 (3), pp.175-184.

McElroy, R. and Williams. R. (2011) ‘Remembering Ourselves, Viewing the Others: historical reality television and celebrity in the small nation’, Television and New Media, 12 (3), pp.187-206.

McElroy, R. and Williams, R. (2011) ‘The Appeal of the Past in Historical Reality Television: Coal House at War and its audiences’, Media History, 17 (1), pp.79-96.

Lacey, S. and McElroy, R. (2010) ’Real Performance? ‘Ordinary’ people and the problem of acting,’ special issue, ‘Acting with Facts’, Studies in Documentary Film, 4 (3), pp.253-266.

Blandford, S. Lacey, S. McElroy, R. and Williams, R. (2010) ‘Comment: Portraying Wales in television drama’, Cyfrwng: Media Wales Journal, vol.7, pp.96–98

McElroy, R. (2009) ‘Television and the Local Press: Formations of value in making must-see TV’, Cyfrwng Media Wales Journal, vol. 6, pp.94-111

Jachimiak, P. & McElroy, R. (eds.) (2008) ‘Coal House: Fictions of the Past on the Small Screen’, Critical Studies in Television vol. 3, no.2, pp.80-99

McElroy, R., (2008) ‘Property TV: The (Re) Making of Home on National Screens’, European Journal of Cultural Studies, vol. 11 (1), pp. 43-61

McElroy, R., (2007) ‘The Local, the Global, and the Bi-cultural: Welsh-language television drama’, Critical Studies in Television, vol. 2 (2), pp. 77-95

McElroy, R., (2007)‘Bringing it Home: Devolution, Multiculturalism and British Students’ Voices in Writing Britain’, Anglistik und Englischunterricht, vol. 69, pp. 67-88.

McElroy, R., (2006)‘Circuiting Empire, Romancing Difference: Language, Imperialism and Anglo-Indian and Anglo-Welsh Fictions’, Welsh Writing in English, vol. 11, pp. 1-31.

McElroy, R., (2005) ‘”For a mothertongue is a treasure, but not a god”: Gwyneth Lewis and the dynamics of language in contemporary Welsh poetry’, Journal for the Study of British Cultures, vol. 12, no.1, pp.39–53.

McElroy, R., (2002) Guest editor of ‘Sexing the Nation: the spaces of belonging(s)’ themed issue of European Journal of Cultural Studies, vol. 5, no.3.

McElroy, R., (2002) ‘Whose Body, Whose Nation? Surrogate motherhood and its representation’, in the above special issue of European Journal of Cultural Studies, vol. 5, no. 3, pp.325–342.

Book chapters:
McElroy, R. and Noonan, C. (2018) ‘Public Service Media and Digital Innovation: The Small Nation Experience’ in Van Den Bulk, H., Donders, K. and Lowe, G.F. (eds.)" Public Service Media and the Network Society, Nordicom, pp. 159-174

McElroy, R. (2017) ‘‘The Feminization of Contemporary British Television Drama: Sally Wainwright and Red Productions’ in Moseley, R., Wheatley, H. and Wood, H. (eds.) Television for Women: New Directions, Routledge, pp.34-52

McElroy, R. (2016) ‘Minor Cinema’ in Claire Molloy and Yannis Tzioumakis (eds.) Routledge Companion to Film and Politics, Routledge, pp.432-442.

Williams, R. and McElroy, R. (2016) ‘Omnisexuality And The City: Exploring national and sexual identity in BBC Wales’ Torchwood’ in Huw Osborne (ed.) Queer Wales, Lampeter: University of Wales Press, pp.195-208.

McElroy, R. (2012) ’Consuming Retrosexualities: The past live, on-screen, online now’ in Lacey, S. and McElroy, R. (eds.) Life on Mars: From Manchester to New York, University of Wales Press, pp.117-129.

McElroy, R. (2008) ‘Indigenous minority-language media: S4C, cultural identity and the Welsh-language televisual community’, in Wilson, P. and Stewart, M. (eds.) Global Indigenous Media. Durham, NC: Duke University Press.

McElroy, R (2006)‘Labouring at Leisure: Aspects of Lifestyle & the Rise of Home Improvement’, in Smyth, G. and Croft, J. (eds.) Our House: Representations of Domestic Space in Modern Culture. Amsterdam: Rodopi.

McElroy, R. (2003) ‘Dorothy Richardson’ and ‘The New Woman’ in Poplawski, P. (ed.) Encyclopaedia of Literary Modernism. Westport, CT: Greenwood Press.

McElroy, R. (2000)‘Autobiography and Home’ in Cosslett, T., Lury, C., and Penny Summerfield (eds.) Feminism and Autobiography. London: Routledge.

McElroy, R. (2000) ‘Traversing Britain: mobility, belonging and home’ in Pearce, L. (ed.) Devolving Identities: Feminist Readings in Home and Belonging. Aldershot: Ashgate.


Management committee member of Cyfrwng, the Welsh Media Association
Institute for Welsh Affairs’ Media Policy Group
Steering group member of the Centre for Gender Studies in Wales


• Chair Ffilm Cymru Wales
• Member Ofcom Advisory Committee Wales
• Member Institute of Welsh Affairs Media Policy Group
• Book reviews editor European Journal of Cultural Studies
• Editorial Advisory Board for the Catalan Journal of Communication and Cultural Studies
• Corresponding Editor, Critical Studies in Television
• BA (Hons) Media Studies Welsh-medium external examiner, Bangor University from 2012
• BA (Hons) Media Studies external examiner, De Montfort University since 2008
• BA (Hons) Humanities Open University external examiner at Richmond, the American International University in London.
• External assessor for the validation of BA (Hons) Media Studies, North East Wales Institute, 2004
• External assessor for the validation of BA (Hons) Film & Television, Lincoln University, 2006
• Editorial board member of Planet: The Welsh Internationalist (1998-2002) and ongoing reviewer and contributor


My research focuses upon cultural identity, creative industries, and screen cultures. I am intrigued by the formation of human belongings, whether in relation to specific spaces – such as the domestic home – or to wider entities such as nations or empires. The efforts to create, sustain and negotiate such belongings form the basis of my varied research career. Having published across the fields of literary studies, cultural studies, media policy and screen studies, my thinking continues to be informed by an inter-disciplinary approach to cultural formations and to the differences of power that gender, nation, and class make.

I warmly welcome research students working in these related areas and currently supervise:
Faye Hannah Talent Development in Welsh Screen Industries
Luke Thomas Towards a Ladder of Popular Music Support in Wales: the Musicians’ Experience



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