Staff Directory

Nadine Khair known as Nadine Khair

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Contact Details


- PhD Candidate in International Marketing and Consumer behaviour(Since October, 2016)
- MBA in Marketing Management (Honors) (Hagan School of Business- Iona; New York)
- MBA and Graduate Certificate in Business Continuity Management and Risk Management (Honors)
- Bachelors in International Business (Honors) (Hagan School of Business- Iona; New York)


Prior to graduating with her Masters, Nadine worked in the sales industry for almost five years. Worked with various well-known stores in the United States of America such as Macy’s and Clinique. Afterwards, relocated to Jordan and was appointed as the sales and marketing manager at Jordanian Coast Cargo Services. Taking this background and experience into the world of academia, she taught for three years at the American University of Madaba. They then offered her a sponsorship by them to complete her PhD in Marketing in the University of South Wales. Nadine’s PhD will be discussing the various reasons, aside from the traditionally researched ones, to why individuals in developing countries prefer international brands.


- Lecturer at the American University of Madaba (AUM, Jordan) (3 Years)
- In charge of the practical training course in the year (2014-2015).

  • Teaching Experience:
    International Marketing
    Marketing Management
    Marketing Communication
    Management of Trade Fairs
    Industrial Marketing
    Sports Marketing
    - Sales and Marketing Manager (2 years) (Amman- Jordan)
    - Sales management (5 years) (New York, USA).


-Conference Papers:
*Khair, N; Lloyd-Parkes E; and Deacon, J. ‘Influence of Cultural Dimensions and Brand Country of Origin Image on Consumption Behavior: A case of Jordanian Consumers’. British Academy of Management Conference. University of the West of England. 4th-6th September 2018.

*Lloyd-Parkes E; Khair, N and Deacon, J (2017) The Name and a Dress: a co-constructed narrative of the importance of place of origin in consumer perception. Storytelling and Place Symposium, April 2017, Cardiff, UK


  • Winner of the best paper and presentation in the USW Business Conference (2017) in the Marketing track.


- George Ewart Evans Centre for Storytelling (GEECS)
- Research Group at the University of South Wales

- Committees:
Examination Invigilation organizing committee (AUM)
Scientific research committee(AUM)


- The influence of the brand’s country of origin on consumer perceptions.
- Stereotypes of Country of Origin
- Consumption Symbolism
- Status consumption and Conspicuous Consumption
- Culture, Self and Materialism

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