Staff Directory

Contact Details

Log in to update your profile


Doctor of Education, University of Bristol.
MA Marketing. BSc (Hons) Business Administration. Chartered Institute of Marketing Postgraduate Diploma (DipM).


Paula Stephens is a Senior Lecturer in Marketing at Glamorgan Business School. Before joining the University of Glamorgan in 2000, Paula was a senior customer care and marketing professional in the communications industry.
Her research interests are mainly in the area of marketing communications relating to not-for-profit marketing and marketing of self: as well as narrative inquiry as a methodology in a business context. She currently teaches Advanced Marketing Communications and Brands and Reputation Management (at postgraduate level) and Foundations in Marketing and Marketing Communication (at undergraduate level.
Paula is a member of the Chartered Institute of Marketing and has been a Chartered Marketer for more than ten years.


Senior Lecturer in Marketing
Award Leader BA (Hons) in Marketing


- Agyapong Siaw, C and Stephens, P. (2012). “Exploring the evidence of societal marketing in corporate communications: A content analysis of the website communications of retail members of the British Retail Consortium,” Academy of Marketing Conference, Southampton: July 2012.
- Skinner, H.M. and Stephens, P., (2003), “Speaking the same language: the relevance of neuro-linguistic programming to effective marketing communications,” Journal of Marketing Communications, 9, 177-192
- Collins, A, Enos, H., Skinner, H and Stephens, P., “A Shock to the System: Exploring the relevance of neuro-linguistic programming to understanding the effects of shock tactics in advertising,” AM2002, 2002
- Skinner, H.M. & Stephens P., “Speaking the Same Language” – an exploratory study into the relevance of neuro-linguistic programming to effective marketing communication, 6th International Marketing & Corporate Communications Conference, Belfast : April 2001. Awarded “Best Competitive Paper”
- Stephens, P., Marketing the Postgraduate ‘Product’ – an exploratory study into the relevance of a marketing perspective within the Careers Service, Academy of Marketing Conference, Cardiff : July 2001.


- Chartered member of the Chartered Institute of Marketing
- Member of the Academy of Marketing
- Senior Fellow of the Higher Education Academy


- Reviewer for the International Journal of Consumer Studies and the Journal of Applied Research in Higher Education
- External Examiner:
• 2005-2009: Loughborough University
• 2010 (current): UHI (Inverness)


Research Interests
- Marketing communication in education, not-for-profit and Muslim markets
Current Research Activity
- Research into the management of workplace behaviours.

If you are a journalist on deadline and you need to speak with a member of university staff with particular expertise, please contact the Press Office.