PhD Business Management (Swansea University)
MSc Marketing (University of Glamorgan)
BA (Hons) Media Communications with Marketing (University of Glamorgan)
Lauren is the Course Leader for the BSc (Hons) Marketing Management and the BA (Hons) Marketing, leading a team of skilled academics who practice innovative teaching and assessment methods to produce work ready graduates. Lauren has been nominated for Best Lecturer, Best Course Leader, and Best Supervisor at USW’s Student Choice Awards, reflecting her student-first focus.
Lauren has extensive marketing experience across a diverse range of industries including medical sales, publishing, charity, and private education. She also has experience in project management.
Course leader for the BSc (Hons) Marketing Management and the BA (Hons) Marketing.
Graduate Gateway Co-ordinator for Chartered Institute of Marketing at USW.
Module leader for:
Foundations in Marketing
Marketing and Consumer Behaviour
Digital Marketing: Tools and Techniques
Marketing Employment Experience: Reflection
Marketing Employment Experience: Portfolio
Professional Selling and Business Development
Lauren also teaches on the module Customer Service Excellence.
Lauren has previously taught or written the modules:
Customer Service and Quality Systems
1. Thomas, L. J., Parsons, M., and Whitcombe, D. (2019). ‘Assessment in Smart Learning Environments: Psychological Factors Affecting Perceived Learning’. Computers in Human Behavior. Vol. 95, pp. 197-207. DOI: 10.1016/j.chb.2018.11.037.
2. Thomas, L. J., Brooks, S., and McGouran, C. (2018). ‘Antecedents of value co-creation activities for online fashion brands’. Journal of Strategic Marketing. In press. DOI: 10.1080/0965254X.2018.1477823.
1. Thomas, L. J. (2020). ‘Functional and psychological barriers to participation in the sharing economy for re-distribution of goods: An auto-ethnographic exploration from a Millennial living in the South Wales valleys.’ Telling the Story of Business. University of South Wales, UK. 8th January 2020.
WINNER: Best Paper.
2. Thomas, L. J. (2019). ‘Understanding customer equity in sharing commerce’. University of South Wales Business School Research Conference. University of South Wales, UK. 10th April 2019.
3. Thomas, L. J. (2018). ‘Comparing the Effectiveness of Marketer and User Generated Content in Influencing Brand Equity for UK Pureplay Fashion Brands’. British Academy of Management Conference. University of the West of England, UK. 4th-6th September 2018.
4. Thomas, L. J., Parsons, M., and Whitcombe, D. (2018). ‘FALSE! Factors Affecting Learning in Smart Environments: A Case Study’. University of South Wales Learning and Teaching Conference, UK. 30th June 2018.
5. Thomas, L. J. (2018). ‘It’s the sharing economy, stupid! A literature review and directions for future research’. University of South Wales Business School Research Conference. University of South Wales, UK. 29th May 2018.
WINNER: Best Paper (Morning).
WINNER: Best Paper (Overall).
6. Thomas, L. J., and Brooks, S. (2017). ‘A qualitative exploration of factors influencing customer equity in social media platforms’. British Academy of Management Conference. University of Warwick, Warwick, 5th-7th September 2017.
7. Thomas, L. J. (2017). ‘A qualitative exploration of factors influencing customer equity in the UK’s online fashion industry’. Internal doctoral colloquium. Swansea University, Swansea. 17th May 2017.
8. Thomas, L. J. (2017). ‘Conceptualising an extended model of customer equity for the UK’s online fashion industry’. University of South Wales Business School Research Conference. University of South Wales, UK. 11th May 2017.
9. Thomas, L. J. (2016). ‘Comparing the effects of user and marketer generated content in an online fashion context’. Internal doctoral colloquium. Swansea University, Swansea. 15th June 2016.
10. Thomas, L. J. (2016). ‘Comparing the effects of user and marketer generated content in a social commerce environment’ British Academy of Management E-Business and E-Government SIG doctoral colloquium. Queen Mary University, London. 18th-19th May 2016.
Member of the British Academy of Management
Member of the Academy of Marketing
Fellow of the Higher Education Academy
Associate Member of the Chartered Institute of Marketing
Lauren is not currently taking external consultancy positions.
Lauren’s research background is split into two areas; sharing, and teaching and learning. Her preferred research methods include qualitative content analysis and partial least squares structural equation modelling.
Lauren’s primary research focus is on sharing in various forms, applied to social commerce, and the sharing economy. She has worked with co-authors to produce well recieved research with implications for the UK’s economy, and for SMEs in particular. Recent work includes qualitative explanations for online co-creation behavior in UK fashion brands, and an award winning literature review of the diverse work on the sharing economy. She has recently recieved funding to continue her work on the sharing economy.
Teaching and learning:
Lauren works as part of a small, award-winning team, to produce research on technology-enhanced learning. Recent work includes the FALSE model, and the first mapping of students’ emotional journeys during simulations. The team have recently received funding to work on virtual reality applications for Business Schools.
Lauren takes pride in contributing to her field by reviewing work for high quality academic conferences and journals, including Computers in Human Behavior, and Information Technology & People.
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