Staff Directory

Contact Details


Fellow of the Higher Education Authority
Master of Research Design.
HND Fashion and Textiles design.
Diploma Fashion and Textiles design.
Diploma Interior design.


A vibrant lecturer with wide experience within the fashion industry, leading industry practice across modules in buying and merchandising, colour and trend forecasting, consumer behaviour, experiential store concepts and industry linked collaborative practice live briefs , internship and work placement driving employability and work experience across courses. Sarah evokes an individual student centred approach and encourages enquiring minds to explore the ever changing fashion arena. Sarah’s abundant energy is often released running various marathons and ultra marathons , a Welsh Athletics accredited run leader and a junior parkrun run director. Sarah can be found playing in a community samba band just for the love of samba beats.


With 20 years of fashion industry experience started in her early career as a fashion designer at Stirling Cooper, the innovative high street retailer of the early 90’s pioneering high street collaboration with emerging designers such as Bella Freud and Nicholas Knightly. Later with Jeffrey Rogers and independent brand Naughty which took her sourcing experience around the world gaining in-depth manufacturing knowledge for the UK and European customer base driving product adaptability to diverse market levels within branded global retail. Experience gained abroad with Germany and Hong Kong head office at Esprit de Corp as senior designer & product developer before returning to the UK to work with Warehouse, Jane Norman and George. Sarah’s latter career as a fashion buyer developed business strategy at Monsoon, New Look and Peacocks leading the value retailers first designer collaboration with Pearl Lowe and marketing campaign with Daisy Lowe. Incorporating lectures while in practice since 2008 and her own academic study graduating with a Masters of Research in Design from Goldsmiths in 2014.
Sarah’s passion for diverse market retail strategy operations combined with her focus on the need and care to educate sustainable fashion inspires students to emerge into the exciting fashion industry aware of its evolving roles that encompass concepts to reality. Awarded Fellow of the HEA in 2017 continuing professional study for the next generation of learners. Fashion is ever changing and future thinking.


Lecturer Fashion Marketing and Retail Design
Lecturer Fashion Promotion
Lecturer MA Fashion Retail
Module leader Work Experience Placement
Module leader Sandwich Year/Internship.
Module leader Fashion Buying and Merchandising
Module leader Experiential Store Concepts
Module leader Colour and Trend Forecasting


2020 ‘Is fashion hurting our planet’ – BBC Cymru Wales Facebook feature
2019 ‘Sustainable fashion and the award ceremonies is Joaquin Pheonix being pious?’-BBC Radio drive time interview.
2019 ‘Fast fashion; is it hard to be sustainable and plus size?’ – BBC News contributor
2019 ‘Six simple ways to fill your sustainable wardrobe’
2019 ‘Calls to change shopping habits that are destroying our planet’ – ITV News contributor.
2017 By the fire -cooperative enquiry -Think Make Do – A Synopsis of Learning Activity


Fellow, Higher Education Authority
Member of the Schumacher Institute (Msi)
Ethical Fashion Forum
The Common Objective
The real sustainability centre


UWE, BA (Hons) Fashion design; undergrad portfolio presentation and preparation to industry.
Conde Nast College ; Buying and Merchandising
British Fashion Council ; Conferences; Internships roundtable representative. Fashion industry and education representative.
LCF -By the Fire; research member.
World skills wales; visual merchandising competition organiser
Bafta Cymru – Costume judging panel


Literature reviewer;
Laurence King. Colour theory and trend forecasting (2017)
Lawrence King, Fashion Brand Management (2018)
Consultancy; Beadnell, ‘And Sew to Bed’, (2013) Cico.


By the Fire -Currently member of a combined research group of educators ‘by the fire’ a focus group of sustainable fashion educators, renowned fashion sustainability authors and campaigners conducting a shared research into the challenges around sustainable fashion education. Ongoing contributor.

MRes design at Goldsmiths with the specialism drawn from Sarah’s ‘on the ground’ knowledge in the fashion industry and the impact to sustainable practice, this research masters is entitled’ Collaborative Transformers’ whereby the concept of ‘care’ is used as a model to investigate an evolving sustainable fashion direction. The study investigates designers and the fashion practitioners from education,design practice and business outlining the need for a paradigm shift of consciousness in order for positive change to be implemented.
Instagram : @collectivetransformer
Experiential learning spaces
Care and Empathy as sustainable fashion practice- ongoing

Areas of Expertise

Fashion Design
Fashion Buying
Fashion industry and business strategy
Trend Forecasting
Fabric R&D
Colour Theory
Sustainability, CSR and Ethical Practice.
Global sourcing and manufacture
Fashion logistics and supply chain
Visual Merchandising
Retail development

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