Staff Directory

Contact Details

Log in to update your profile


Fellow of the Higher Education Authority
Master of Research Design.
HND Fashion and Textiles design.
Diploma Fashion design.
Diploma Interior design.


A vibrant lecturer of all things fashion industry, covering wide industry practice across modules in buying and merchandising, colour and trend forecasting, consumer behaviour, experiential store concepts and industry linked collaborative practice , internship and work placement. Sarah evokes a student centred approach to all learners and encourages enquiring minds to explore the ever changing fashion arena. Sarah’s abundant energy is often released by running various marathons and ultra marathons and is starting to become a keen runner, a Welsh athletics accredited run leader and a junior parkrun run director. Sarah can be found playing in a local community samba band between running events.


With 20 years of fashion industry experience as a fashion designer, product developer and fashion buyer for varied market level global fashion retailers, Sarah’s passion for retail combined with education inspires students to emerge into an exciting fashion industry and its wider evolving roles that encompass concept to reality, fashion is changing and future thinking.


Lecturer Fashion Promotion
Lecturer Fashion Marketing and Retail Design
Lecturer MA Fashion Retail
Module leader Work Experience Placement
Module leader Sandwich Year/Internship.


By the fire -cooperative enquiry -Think Make Do – A Synopsis of Learning Activity


Fellow, Higher Education Authority
Member of the Schumacher Institute (Msi)
Ethical Fashion Forum
British Fashion Council – representative


Sarah’s experience with suppliers, independent brands and large global retailers with particular knowledge to global sourcing has opened opportunities to gain own office set up in India, Turkey and China for many of the retailers she has worked with, thus increasing market share and ensuring competitive product placing.
Sarah has worked on designer collaborations in conjunction with high street retailers throughout her career as both a designer and a buyer focusing on consumer buying behaviour and opening up brand experience and opportunities.

UWE, BA Fashion design undergrad portfolio presentation and preparation to industry.
British Fashion Council – Conferences; Internships roundtable representative. Fashion industry and education representative.
LCF By the Fire research member.


By the Fire -Currently member of a combined research group of educators ‘by the fire’ a focus group of sustainable fashion educators, renowned fashion sustainability authors and campaigners conducting a shared research into the challenges around sustainable fashion education. Ongoing contributor.

Mres design at Goldsmiths with the specialism drawn from Sarah’s ‘on the ground’ knowledge in the fashion industry and the impact to sustainable practice, this research masters is entitled’ Collaborative Transformers’ whereby the concept of ‘care’ is used as a model to investigate an evolving sustainable fashion direction. The study investigates designers and the fashion practitioners from education,design practice and business outlining the need for a paradigm shift of consciousness in order for positive change to be implemented.

Areas of Expertise

Fashion Design
Fashion Buying
Fashion industry and business
Trend forecasting
Sustainability, CSR and Ethical Practice.
Global sourcing.

If you are a journalist on deadline and you need to speak with a member of university staff with particular expertise, please contact the Press Office.