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Qualifications

BA, MBS, Grad Dip, PhD, MMII Grad, QFA, SIA, CFP®, ACII, Chartered Insurance Broker

About

Research student of Financial Services Marketing, exploring areas where regulation and factors changing the selling of insurance and financial services.

Experience

Worked for a publisher, serving the ex-pat Irish community around the world, Sales and Marketing Manager

Worked in ACNielsen in Sydney, Australia, Marketing and Promotion position

Former Company Director of an Irish based insurance brokerage and founder of an online insurance portal

Qualified and Certified Financial Planner with experience in handling high net worth clients in Ireland and elsewhere

Chartered Insurance Broker, awarded by the Chartered Insurance Institute

Publications

Brophy, R. (2011), “Autonomy of a Rebrand: How Aviva came to Ireland”, ITB Journal, 21, pp. 102-110.

Brophy, R. (2012), “Development of insurance regulation in Ireland”, Journal of Financial Regulation and Compliance, 20 (3), pp. 248-263.

Brophy, R. (2013), “Bancassurance: an insurance concept from a Irish perspective”, Journal of Financial Regulation and Compliance, 21(4), pp. 319-333.

Brophy, R. (2013), “Adding value to insurance products: the AXA Irish experience”, Journal of Product and Brand Management, 22(4), pp. 293-299.

Brophy, R. (2014), “Financial Services Education: An Irish perspective”, Journal of Financial Regulation & Compliance, 22(2), pp. 78-95.

Brophy, R. (2014), “Rebrand in Crisis: How Liberty came to Ireland”, Journal of Strategic Marketing, 22(2), pp.93-103.

Brophy, R. (2015), ‘Branding and product distribution in the Irish insurance industry’, Insurance Institute of Ireland: Thinkpiece. February Edition.

Brophy, R. (2015), ‘A collection of insurance brands: The story of RSA in Ireland’, Cogent Business & Management, 2(1). DOI 10.1080/23311975.2015.1067567

Brophy, R. (2016), ‘Do we need a new pricing model for motor insurance?’, Insurance Institute of Ireland: Thinkpiece, April Edition

Brophy, R. (2017), Practice of General Insurance Broking (PDI-08) Module Textbook, Insurance Institute of Ireland

Brophy, R. (2017), ‘Will Brexit affect the insurance industry? An Irish study’, Local Economy: The Journal of the Local Economy Policy Unit, 32(3), pp:156-163.

Memberships

The Marketing Institute (Ireland), The Marketing Society (Ireland), Irish Insurance Institute, Chartered Insurance Institute, Life Insurance Association (Ireland), Financial Planning Standards Board (Ireland), Irish Brokers Association

External

Appointed Peace Commissioner by the Department of Justice, Equality and Law Reform (Ireland). Irish version of JP

Consultancy

Consultant to an Irish based insurance broker network and an insurance underwriting agency

Research

Financial Services Marketing, Insurance, Branding, Financial Planning, Regulation, Management, Customer Service Quality, Insurance Product and Pricing, Product and Positioning

Areas of Expertise

Published in various peer and non-peer reviewed journals and publications
Won the Highly Commended Paper award for 2014, from the Journal of Financial Regulation and Compliance
Established regulatory procedures in an insurance brokerage
Designed and drafted marketing collateral for insurance brokerage and online portal
Developed specialist insurance schemes in classic cars and camper van markets in Ireland
Qualified Financial Planner
Chartered Insurance Broker
Specialised Investment Adviser
Won the Educational Achievement Award from the Irish Brokers Association (2015)

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