Staff Directory


Contact Details


Msc Marketing ( University of Glamorgan)
Chartered Institute of Marketing Postgraduate diploma (CIM)
PG Cert Ed (University of Wales Newport)
BA Joint honours Languages, Economics and Politics (Kingston Polytechnic)


Mary Hedderman, Senior Lecturer in Marketing spent thirteen years in marketing practice prior to becoming a lecturer in 2002. Her extensive industry experience includes over a decade within marketing at IPC Media, culminating in her appointment as Group Head of Marketing for Fashion and Beauty including magazine titles such as Options, Woman’s Journal and Marie Claire. Mary has also worked as a Marketing Consultant and as Director of Marketing for one of the fastest growing SME’s in Wales, ISa Training.


CENTRE OF EXCELLENCE FOR LEARNING AND TEACHING. Linking Research and Teaching in Higher Education. Newport. 15-16 June 2009. 2009. Newport: University of Wales Newport.
HEDDERMAN, M., DOBSON, A and D CRUZ, B. 2009. Sustainability and Global Citizenship as part of curriculum design in Higher Education: what approach works in changing actual behaviour of today’s students/tomorrow’s decision makers
A. Dobson, M. Hedderman and B. D’Cruz (2010-2011) Learning and Teaching in Higher Education Vol. 5 2010 – 2011: Opening the conceptual gateway: A multi-faceted approach to transformational learning in a business school context
HEDDERMAN, M. 2009. Can Online Coupons save the High Street? In: FILL, C . Marketing Communications, Interactivity, Communities and Content.Essex:Pearson Education, pp. 560-562.
HEDDERMAN, M. 2009. An investigation into the impact of Male stereotyping within British Television advertising. Unpublished work. MSC Marketing dissertation.: University of Glamorgan


Fellow of the Higher Education Academy (HEA)
Member of Chartered Institute of Marketing (CIM)


Expertise or Interest

Gender stereotyping in advertising
Marketing Communications and moral panic


Supervisor of undergraduate research projects and MBA dissertations

Centre or Group

Member of Women in Society group

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