Staff Directory

Jackie Harris known as Dr Jacqueline Harris

Profile pic

Contact Details

Log in to update your profile


PhD – The marketing / entrepreneurship interface within small firms (2017)
MA in Enterprise Education and Entrepreneurship (Coventry University, completion Sept 2013)
MPhil – The marketing authenticity of owner/managers (University of Wales, Newport, 2011)
Chartered Institute of Marketing (CIM)Professional Postgraduate Diploma (University of Wales, Newport,2009)
Postgraduate Certificate in Education (University of Wales, Newport,2001)
Masters Degree in Business Administration (MBA)(Cardiff University,2000)


Jackie’s experience extends from working in engineering, manufacturing,and international education to software development and work based learning companies. She joined the university in 2003 and has since become a Fellow of the NCGE (UK) and a Chartered Marketer (CIM).

Jackie uses her experience to support students and businesses to recognize and develop market opportunities. She teaches on post-graduate, professional and tailored courses in marketing, digital marketing and business development. She is currently completing her PhD in SME marketing and has presented her research at academic and practitioner conferences around the world.


Dr Jacqueline Harris has been working with businesses in South Wales to better understand and use information strategically. Her work at the University of South Wales involves delivering both undergraduate and postgraduate courses, such as omnichannel retailing and emerging themes in marketing.
Jackie has developed a masters in Strategic Digital Marketing that is accredited by the Institute of Direct and Digital Marketing where students work with businesses in areas such as campaign planning, content marketing and PR, use of digital tools, technologies and metrics as well as digital transformation and management.
She also briefs companies on GDPR legislation due May 2018.


Harris, J A, and Deacon, J H, (2011) ‘The Masters in Business and Enterprise Development – an initial study’ International Small Business and Enterprise Conference (ISBE), London, UK, November 2010.
Harris, J.A, and Deacon, J.H (2010) “Marketing in context – The marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers and retailers” 11th AGSE Conference (proceedings), Swinburne University, Melbourne, Australia, Feb 2011 (ISBN 978-0-9803328-7-2)
Deacon, J.H. and Harris, J.A, (2010) Contextual Marketing: Marketing in the small firm: Case evidence in the food and drink producers (within South East Wales) sector of CoP and CoI phenomena (Communities of Practice and Communities of Interest), ERBF Conference (proceedings), Nokia, Finland, Sept 2010
Harris, J.A, Deacon, J.H and Morgan, C. (2010) ‘The Value of Copreneurs’ 10th AGSE Conference (proceedings), University of the Sunshine Coast, Brisbane, Australia, Feb 2010 (ISBN 978-0-9803328-6-5).
Deacon, J. H. and Harris, J. A. (2007) ‘Gastro Pubs – Rural development or rural exclusion?’, Perspectives on Development IV,A University of Wales Colloquium, Gregynog Hall, January, 2007.
Deacon, J. H. and Harris, J. A. (2007) ‘Media representations of entrepreneurs – a sociocultural view’, Perspectives on Development IV, A University of Wales Colloquium, Gregynog Hall, January, 2007.
Deacon, J. H. and Harris, J. A. (2007) ‘The ‘out of context’ marketing of entrepreneurs: Media Representation of enterprise and its effect upon entrepreneurs’, AM/UIC SIG Entrepreneurial and Small Firms Marketing, University of Central England, Birmingham, January 2007.
Deacon, J. H. and Harris, J. A. (2007) ‘A Gastro-Pubs cluster in Wales’, Agenda, The Journal of the Institute of Welsh Affairs, (forthcoming)
Ringwald, K., Harris, J., and Luo, L., (2006) ‘The Doctor Who Effect’: The emergence of a creative industries cluster in South East Wales, Institute for Small Business & Entrepreneurship Conference, Cardiff, June 2006.
Public Engagement Activities and Esteem Indicators University of Wales, Validation Unit: Moderator: Centro Universitario Cesine, Santandar, Spain
Appointment as External Examiner (marketing and entrepreneurship) for University of Northampton,
Appointment as External Examiner (work based learning) for University of Chester and University of Liverpool, England
Co-chair and keynote speaker (2011):
Academy of Marketing Special Interest Group and Symposium, Marketing and Entrepreneurship hosted by the University of Wales, Newport
Co-chair and organizer (2008):
Academy of Marketing Special Interest Group and Symposium ‘Teaching at the Interface’, Marketing and Entrepreneurship –hosted by the University of Wales, Newport
Art of Teaching Award – awarded by students of University of Wales, Newport
Vice Chancellors Award for Enterprise – commended


Chartered Marketer – Chartered Institute of Marketing
Fellow – National Council for Graduate Entrepreneurship
Member – Academy of Marketing
Member – Institute for Small Business and Entrepreneurship


Theory building at the marketing / entrepreneurship interface
Development of Marketing theory – in particular SMEs
Aspects of Marketing and Enterprise education

Grants Awarded:>/h4>

Research Support Scheme funding – An investigation into the small firms marketing authenticity – evidence in context.
Learning and Teaching research funding – A review of the Masters in Business and Enterprise longitudinal outcomes, aspirations and impact

Bursary Awards:

Bursary to attend and present a paper at the China, World Universities Network
Bursary (from the Welsh Assembly Government) -Participation in the inaugural International Entrepreneurship Educators Programme delivered by the National Council for Graduate Entrepreneurship and sponsored by the Ewing Marion Kauffman Foundation (US) this has included study periods at:
Saïd Business School, Oxford University
Judge Institute, Cambridge University
Bursary to attend the Kauffman Foundation Tour of US universities to share best practice in entrepreneurship education with other Kauffman Foundation institutions
Strategic Insight Partnership and Reverse Strategic Insight Partnerships (various)

Research Supervision:

Postgraduate Dissertation Supervisor:
MSc Strategic Marketing
MSc Digital Marketing
MSc Project Management

Research Degree Examiner Appointments:

Publications Deacon, J H, and Harris J A, (2011) ‘A longitudinal reflection of blended/reflexive enterprise and entrepreneurial education’ Special Issues: Reflective Learning in Management Development & Education Vol. 12, No. 5, October 2011, 615–629
Deacon, J. H. and Harris J.A. (2011) ‘A conceptualization of the meaning and operation of a language for marketing in context’, Journal of Research in Marketing and Entrepreneurship, Vol 13: 2.
Harris, J.A, and Deacon, J.H (2011) “Marketing in context – The marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers and retailers”, Journal of Small Business Research Volume 18(1)
Deacon, J. H., Harris J.A and Parker, D. (2011) ‘A conceptual model for future research at the Marketing/Design interface’, 1st International Colloquium on Global Design and Marketing, Brunel University, UK (forthcoming).

If you are a journalist on deadline and you need to speak with a member of university staff with particular expertise, please contact the Press Office.