Suzanne Cole known as Suzanne
BA, MBA, PGCE, FEA, MCIM
Suzanne began her career in the small business environment setting up her first business before leaving school. A period of time in engineering and developing experience in larger organisations followed and then on sale of the business began lecturing. Over the last 16 years this has been a fractional appointment which gave the opportunity to develop consultancy and training for a range of businesses. This provides current experience of best practice marketing matched with the academic underpinning.
Suzanne has been the undergraduate Course Leader for the business programmes and the M.Sc in Marketing. Examiner for CIM and also worked across the University sector in Wales from Swansea, Aberystwyth and Cardiff. Blending the academic and practical is the key to building insight into business practice. Running CIM since 1987 and being awarded several Commendations for outstanding student results, achieving pass rates in excess of the national average.
Course Leader for Chartered Institute of Marketing programmes
Member of CIM
Fellow of Higher Education Academy
Director of Best of Wales
Consultancy and training in marketing planning for businesses across genres from financial services such as HSBC, RBS to 3M, to J and J.
Areas of Expertise
Marketing and creating value propositions for business
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