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Contact Details

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Qualifications

BA, MBA, PGCE, FEA, MCIM

About

Suzanne began her career in the small business environment setting up her first business before leaving school. A period of time in engineering and developing experience in larger organisations followed and then on sale of the business began lecturing. Over the last 16 years this has been a fractional appointment which gave the opportunity to develop consultancy and training for a range of businesses. This provides current experience of best practice marketing matched with the academic underpinning.

Experience

Suzanne has been the undergraduate Course Leader for the business programmes and the M.Sc in Marketing. Examiner for CIM and also worked across the University sector in Wales from Swansea, Aberystwyth and Cardiff. Blending the academic and practical is the key to building insight into business practice. Running CIM since 1987 and being awarded several Commendations for outstanding student results, achieving pass rates in excess of the national average.

Responsibilities

Course Leader for Chartered Institute of Marketing programmes

Memberships

Member of CIM
Fellow of Higher Education Academy

External

Director of Best of Wales
http://www.bestofwales.co.uk
Marketing Strategist
http://www.AV22.co.uk

Consultancy

Consultancy and training in marketing planning for businesses across genres from financial services such as HSBC, RBS to 3M, to J and J.

Areas of Expertise

Marketing and creating value propositions for business
SMEs
Marketing Planning
Marketing Strategy

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