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A843 simon thomas

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2017 – 2020
MSc Crowd Safety and Risk Analysis (Manchester Metropolitan University)
2007 – 2013
PhD (University of South Wales)
Master of Arts in Heritage Tourism (University of Wales, Trinity College Carmarthen)
Post Graduate Certificate in Education – Tourism (University of Wales Newport)
BA (Hons) Tourism (and Leisure) Management (University of Glamorgan)


Dr. Simon Thomas is a Senior Lecturer in Tourism, Events and Enterprise at the University of South Wales Business School. Prior to commencing a career in academia Dr. Thomas worked in visitor services support for Cadw, the Welsh Government body responsible for the historic environment in Wales. His research interests include pilgrimage meaning, motivation and management; heritage and tourism; and religious tourism. Recent publications focus on the meaning of pilgrimage at the shrine of Lourdes in South West France, miracles as a motivator for touristic activity, conflict at pilgrimage shrines and Welsh Island Culture.


Doctor of Business Administration Course Leader

Women Adding Value to the Economy (WAVE) – Project lead for delivering and managing course provision 2014-2015 University of South Wales Business School

Subject Group Leader for Enterprise, Economic Development and Sport (Senior Management Group) (University of Glamorgan) 2011-2013

Programme Leader for Leisure, Sport, Tourism and Events (University of Glamorgan) 2010-2014

Award Leader for Tourism Management, Tourism and Marketing and Events Management (University of Glamorgan) 2002- 2010

Deputy Chair – Faculty Quality Assurance – Faculty of Business and Society – (University of Glamorgan) 2012-2013

Faculty Quality Member – Faculty of Business and Society (University of Glamorgan) 2011-2013

Faculty Quality External Member – Faculty of Humanities and Social Sciences, (University of Glamorgan) 2008 – 2011

All Wales HLSTE Franchise Co-ordinator (managing the quality, performance and ongoing evaluation of tourism and hospitality programmes at both undergraduate and postgraduate levels at five Welsh partner colleges – including development and validation) (University of Glamorgan) 2002-2008

BA (Hons) Business Studies & Cross Faculty Programme Leader (University of Glamorgan) 2006-08

Divisional Timetabler – Division of Enterprise and Economic Development (University of Glamorgan) 2005-08


Main Teaching Areas (UG & PG)
Culture and Heritage, Tourism Management, Events Management, Leisure Studies, Enterprise & Regeneration, Research Methods
Module Leader/Tutor (2017/18) for:
• Events in Practice
• Risk, Regulation and Licensing for Events
• Event Operations and Finance
• Research Methods for Events
• Research Methods for Business
• Strategic Issues in Event Management (Event Policy)
• Dissertation & Research Project Supervision (u/g, p/g & Doctoral)
• Research Methods (MSc)
• The Methodological Framework and Methods for Data Collection (DBA)

PhD/DBA supervision (Current)

Christopher House (PhD by publication) – An evaluation of coastal management and policy implementation: A case study approach – (Director of Studies)

Gary Fuller (DBA) – Teamwork: Identification of Key Incentives That Influence Self-Directed Team Performance Operating in a Highly Technical Aerospace Facility – (Supervisor)

Joe Cudd (DBA) – What is the potential impact of the development of Professional Learning Communities (PLCs) as an antecedent to the construct termed Academic Optimism in the Primary education sector across the SWAMWAC (South West and Mid Wales Consortium) region in Wales? (Supervisor)


Current Research Activity 16/17/18
In progress (Journal Papers)

Thomas, S. (2017/8)‘…Blackpool with Crucifixes…’ – Conflicts in Tourism, Religion and Enterprise

Thomas, S. (2017/8) The Disneyland of God – Miraculous Happenings at Lourdes

Thomas, S. (2017/8) Roadside Memorials as Pilgrimage Sites

White, G. R. T., Samuel, A., Zhou, P., Razak, A. A. & Thomas, S. (2017) Religious Heterogeneity of Food Consumers: the impact of global markets upon methods of production, Journal of Consumer Behaviour DOI: 10.1002/cb.1658

Thomas, S., White, G. R. T. & Samuel, A. (2017) Lourdes: Echoes of Bernadette in Personal Pilgrimages in submission

Thomas, S. (2017) Promoting the sacred: The Potential for Pilgrimage-Touristic Growth in Wales – A Theoretical and Applied Analysis in ‘Heritage and Tourism in Britain and Ireland: Nation, Conservation, Identity’ Palgrave (Edited by Hooper, G) (forthcoming).

Thomas, B. & Thomas, S. & Powell, L. (2017) The Development of Key Characteristics of Welsh Island Cultural Identity and Sustainable Tourism in Wales in International Journal SCIENTIFIC CULTURE Jan 2017, Vol.3, No.1, DOI: 10.5281/zenodo.192842
Powell, L., Thomas, B., & Thomas, S. (2017) Island Tourism Development in Wales: A Preliminary Policy Investigation, Advances in Management and Informatics Conference, May 2017, Cardiff School of Management, Cardiff Metropolitan University, Cardiff.
White, G. R. T., Samuel, A., Peng, Z. & Thomas, S. (2016) A macromarketing exploration of inter-faith acceptability toward animal slaughter for ritually prepared foods Macromarketing Conference, Dublin, Ireland, July 2016.

Coleg Cymru Research Project: Survey of Skills and Qualifications in Wales (2016 /17) Project adviser (stage 1) & manager (stage 2) on skills and qualifications within SME’s undertaking their business in the field of tourism, Project Director – Professor David Pickernell (University of South Wales/University of Portsmouth).

Previous Research Highlights

Book Chapter

1. Thomas, S., Thomas, B. & Powell, L. (2011) Chapter 6: Museums and Small Memory Institutions – Multimedia Knowledge Management Systems in Innovation and Small Business Volume 2 (Edited by Thomas, B. & Miller, C. & Murphy, L.)

Publications & Conference Papers

2. Thomas, B., Powell, L. & Thomas, S. (2014) Iron and steel: promoting our innovation heritage through the footsteps of the industrial revolution using Merthyr Tydfil as a case study Emerging Themes in Business Research Conference, Newport Business School, Wales, UK.

3. Thomas, B., Powell, L. & Thomas, S. (2013) Heritage Tourism Entrepreneurship Development in An Independent Wales in International Centre for Business Research Issue: Volume 2 – Feb 2013; Link:

4. Thomas, B., Powell, L. & Thomas, S. (2013) Tourism Business Development in an Independent Wales. Emerging Themes in Business Research Conference, Newport Business School, Wales, UK.

5. Thomas, B., & Thomas, S. (2012) Cultural Events and Tourism in the Channel Island of Jersey in the International Journal of Research into Island Cultures Vol 6, Number 1, pp 55-73

6. Powell, L., Thomas, S. & Thomas, B. (2011) Innovation and heritage entrepreneurship development in the South Wales Valleys in Annals of Innovation and Entrepreneurship Vol 2, No 1 (

7. Powell, L., Thomas, S. & Thomas, B. (2010) Regeneration Schemes in South Wales: A Stimulus for Innovative Heritage Enterprise Development in International Business Management 4 (3): 177-188, 2010 ISSN 1993-5250 Medwell Journals.

8. Thomas, S. & O’Sullivan, D. (2010) Welsh Tourism and Events – Links to Learning and Teaching in Link 25, Learning from Developments in Higher Education in Wales, The Higher Education Academy, Hospitality, Leisure, Sport and Tourism Network, June 2010 pp14-15.

9. Thomas, S., Miller, C., Thomas, B., Tunstall, R. & Siggins, N. (2007) Mastering intrapreneurial behaviour for sustained socioeconomic development: a public service analysis of the south-east Wales heritage tourism attractions sector in The International Journal of Entrepreneurship and Innovation, Special Edition 8 (1), pp 75-83.

10. Thomas, S. & Thomas, B. (2005) The south Wales heritage tourism industry and small industrial museums in The International Journal of Applied Entrepreneurship 1 (3), pp 1-9

11. Thomas, S. & Thomas B. (2004) New heritage tourism business formats for small museums and other sites in Wales in The International Journal of Applied Entrepreneurship 1 (1), pp 64-76

12. Thomas, S. & Thomas, B. (2004) Small industrial museums and the south Wales heritage tourism industry. The Institute for Small Business Affairs 27th National Conference, Newcastle.

13. Thomas, S. & Thomas, B. (2003) A national policy analysis of new heritage tourism business formats and the virtual interface for small museums and other sites in Wales. Welsh Enterprise Institute Working Paper Series No 36.

14. Thomas, S., Miller, C., Packham, G. & Thomas, B. (2003) The Welsh heritage tourism industry and entrepreneurship. Welsh Enterprise Institute Working Paper Series No 35

15. Thomas, S. & Thomas, B. (2003) New heritage tourism formats and the virtual interface for small museums and other sites in Wales: a national policy analysis. The Institute for Small Business Affairs 26th National Conference, Egham, Surrey.

16. Thomas, S., Miller, C., Packham, G. & Thomas, B. (2003) The role of entrepreneurship in the Welsh heritage tourism industry. The Small Business and Entrepreneurship Development Conference, University of Surrey.


• Fellow of the Higher Education Academy (FHEA)
• Member of the Tourism Society (MTS)
• Member of the Association for Events Management Education (AEME – Institutional)
• Leadership and Management Programme Graduate (University of Glamorgan 2011 – 2012)


External Examiner BA (Hons) Heritage Studies – Bishop Grossteste University College Lincoln 2012 – 2015


External Validation Adviser (Academic) BA (Hons) Management of Travel and Tourism / BA (Hons) Management and Business / FdA Management and Business + named awards – Bangor University 2015

Reviewer for Tourism and Hospitality Research

Reviewer for Critical Issues in Tourism

Reviewer for Routledge Publications (Events Management Series) (2010 – 2016)

North Wales Tourism Partnership Adviser (2013-14)

Strategic Insight Programme: SME development in the outdoor activity sector with Gone Swimming. Project income £2500 (2014)

AHRC Foresight Study on the Future of Cultural Heritage – Tourism Adviser 2012-2013

External Examiner BA (Hons) Heritage Studies – Bishop Grossteste University College Lincoln 2012 – 2015

Strategic Insight Programme: Exploring the link between heritage and tourism at Llantwit Major in the Vale of Glamorgan. Project income £2500 (2011).

Knowledge Transfer Partnership (KTP) Cardiff ‘The Story’ Museum – Knowledge Base Supervisor 2009-2012. Two year project with income of approx £100,000. Project graded as ‘Outstanding’ by the KTP assessment board.

External Validation Adviser (Academic) for FD/BA/MA Event Management – University of Greenwich 2009/2010

External Validation Adviser (Academic) for BA/MA Tourism / Heritage Tourism– University of Wales Trinity St David 2008/2009/2011/2012

Project Member – Cadw/Glamorgan Business School. Student placement opportunity to plan, implement and evaluate Cadw events at over forty historic sites across Wales 2008-15

Expert Adviser – Western Mail Business Supplement 2006 & 2009

Project Member – Team delivery of enterprise modules at the University of Munich & Berufsakademie Heidenheim, Germany & the University of Glamorgan Wales 2005-07

External Adviser – Glyn Pits Community Heritage Project 2005


Pilgrimage and Tourism
Religious Events

Areas of Expertise

Tourism, Heritage and Pilgrimage
Events Management

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