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A843 simon thomas

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2007 – 2013
PhD Pilgrimage Tourism (University of South Wales)
Master of Arts in Heritage Tourism (University of Wales, Trinity College Carmarthen)
Post Graduate Certificate in Education – Tourism (University of Wales Newport)
BA (Hons) Tourism (and Leisure) Management (University of Glamorgan)


Dr. Simon Thomas is a Senior Lecturer at the University of South Wales Business School. Prior to commencing a career in academia Dr. Thomas worked in visitor services support for Cadw, the Welsh Government body responsible for the historic environment in Wales. Research interests include pilgrimage meaning, memorials as pilgrimage, and religious tourism. Current research projects focus on the meaning of pilgrimage at the shrine of Lourdes in South West France, roadside memorials as pilgrimage shrines, miracles as a motivator for touristic activity, conflict at pilgrimage shrines and Welsh Island Culture. Recent consultancy projects include a Knowledge Transfer Partnership (KTP) supervision at the ‘Cardiff Story Museum’ rated as excellent by the KTP board, a Colegau Cymru skills analysis project in the retail, tourism and hospitality sector, and two Strategic Insight Projects. Dr. Thomas is an experienced journal reviewer and external examiner who has significant experience in quality and franchise arrangements.


Senior Lecturer – Research Methods / Events / Tourism
Course Leader – Doctor of Business Administration
Faculty Research Ethics Committee Member
Faculty Research and Programmes Committee Member


PhD/DBA/MPhil supervision


Dr. Christopher House (PhD)
An evaluation of coastal management and policy implementation: A case study approach – DoS (with Prof. Allan Williams)

Dr. Gary Fuller (DBA)
Critical Evaluation of Individual’s Perception of Team-working at a Highly Technical Aircraft Engine Overhaul Provider – Supervisor (with Prof. Hefin Rowlands)

Dr. Tim Scheuerer (DBA)
Business Modelling based on the future need for funding in the German Mid Cap Market – DoS (with Prof. Thomas Peisl)

Gbolahan Faleye (MPhil)
How Networks and Interaction Drive the Co-creation of Value within the Museums Context – Supervisor (with Prof. Anne Marie Doherty)


Julian Zarb (PhD)
The Process of Research in Developing an Effective Local Tourism Planning Strategy and Policy – A Community-Based Tourism Model from Malta – Supervisor

Joe Cudd (DBA)
An evaluation of the impact of the development of Professional learning Communities (PLC’s) in primary Schools on Academic Optimism: A case research approach – Supervisor

Sebastian Duerbeck (DBA)
Development of a corporate negotiating approach considering a changing organisational environment – DoS

Chris Jenkins (DBA)
Strategic directions for the Commonwealth Games Movement within a professional multi-sport environment – DoS

Shelley Poole (DBA)
Hearing the Employee Voice: Identifying Opportunities for Reciprocal Learning between Employee Owned Organisations and the Industrial Relations School of Human Resources Management – DoS

Ewan Savage (DBA)
Medical Device Regulation 2017/745: Impact, evaluation and practices for change execution – Supervisor

Richard Stabbins (DBA)
British Airways has effectuated changes to operating processes as a result of continuous advancements and implementation of technology. What, if anything, has been the subsequent impact on employee motivation and engagement following the change? – Supervisor

Claire Clement (DBA)
Artificial Intelligence (AI) and the workforce – Supervisor

Fabian Starke (DBA)
Sustainable Enterprise Evolution: Enterprise Architecture driven Methodical Approach for Requirement Prioritization – DoS


Recent Publications

Thomas, S., Thomas, B. & Powell, L. (2019) Key factors in the development of tourism-led local innovative heritage entrepreneurship in the South Wales Valleys in ‘Innovation and Social Capital in Organizational Ecosystems’ IGI Global Publications (Edited by Thomas, B & Murphy, L)

Thomas, S., White, G. R. T. & Samuel, A. (2018) To Pray and To Play: post-postmodern pilgrimage at Lourdes, Journal of Tourism Management 68 (2018) 412-422

White, G. R. T., Samuel, A., Zhou, P., Razak, A. A. & Thomas, S. (2017) Religious Heterogeneity of Food Consumers: the impact of global markets upon methods of production, Journal of Consumer Behaviour 2017; 1–10

Thomas, S. (2017) Promoting the sacred: The Potential for Pilgrimage-Touristic Growth in Wales – A Theoretical and Applied Analysis in ‘Heritage and Tourism in Britain and Ireland: Nation, Conservation, Identity’ Palgrave (Edited by Hooper, G)

Thomas, B. & Thomas, S. & Powell, L. (2017) The Development of Key Characteristics of Welsh Island Cultural Identity and Sustainable Tourism in Wales in International Journal Scientific Culture Jan 2017, Vol.3, No.1.

Colegau Cymru Research Project (2016) Survey of Skills and Qualifications in Wales: Retail, Tourism and Hospitality David Pickernell, Mark Lang, Malcolm Beynon, Celia Netana, Paul Jones, Rachel Bowen, Simon Thomas, Jonathan Deacon


Fellow of the Higher Education Academy (FHEA)


External Examiner BA (Hons) Management of Travel and Tourism – Coleg Llandrillo (Bangor University) 2018-2022

External Examiner BA (Hons) Heritage Studies – Bishop Grossteste University College Lincoln 2012 – 2016


Pilgrimage Studies
Religious Tourism


Pilgrimage Studies
Memorials as Pilgrimage Shrines
Pilgrimage -Touristic Studies
Roadside Shrines as Sites of Pilgrimage
Religious Tourism
Visual Ethnography

Areas of Expertise

Pilgrimage Studies
Memorials as Pilgrimage Shrines
Pilgrimage -Touristic Studies
Roadside Shrines as Sites of Pilgrimage
Religious Tourism
Visual Ethnography



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