MBA (University of Glamorgan)
E-moderators’ certificate (qualified to deliver courses through virtual learning environments)
PGCE (University of Wales)
BA (University of Glamorgan)
Main Teaching Areas
Main Teaching Areas
- Starting and Developing a New Enterprise
- Starting a New Enterprise
- Entrepreneurial Skills
Main Research Areas
- Enterprise Education
22 Years in academia
2014 – Course Leader for the MSc International Business and Enterprise
2010 – Year Tutor BA Business Management Yr 1
2010 – Award Tutor BA Business Management Yr 1
2007 – Scheme Leader Advanced Certificate in Enterprise, Award tutor
2007 – 2010 Year Tutor BA Business Excellence Year 1.
2007 – 2010 Award Tutor BA Business Excellence Yr 1
2004 – 2007 Co-ordinator of undergraduate (Foundation degree and HNC Enterprise)
2004 – 2007 Year tutor for Foundation Degree, HNC and BA Enterprise (Level 1)
2006 – 2007 Personal tutor on undergraduate Enterprise programmes (Level 2)
2001 – 2003 Project Manager of E-college Wales at Coleg Morgannwg
2000 – 2003 HNC co-ordinator at Coleg Morgannwg
1992 – 2003 Scheme Leadership of various programmes at Further and Higher Education programmes.
Course Leader for the MSc International Business and Enterprise
Award and Year tutor for the BA Business Management Yr 1.
Module leader for Entrepreneurial Skills, Starting and Developing a New Venture and New Venture Management and Development
Jones WP & Jones A (2014) ‘Attitudes of Sports Development and Sports Management undergraduate students towards entrepreneurship: a University perspective towards best practice’ Education + Training 56, (8/9) pp 716-732
Jones, P., Jones, A., Skinner, H. and Packham, G. (2013) Embedding enterprise: a business school undergraduate course with an enterprise focus, Industry & Higher Education, 27(3): 205–215,
Jones, A. and Jones, P. (2011) Making an impact: a profile of a business planning competition in a university, Education and Training, Special issue: Entrepreneurship education: 53(8/9): 704-721,
Jones, P., Miller, C. Jones, A., Packham, G., Pickernell, D. and Zbierowski, P. (2011) Attitudes and motivations of Polish students towards entrepreneurial activity, Education and Training. Special Issue: Graduate Entrepreneurship in the Developing World, 53(5): 416-432,
Jones, P., Jones, A. and Packham, G. (2009) E-learning induction design for an undergraduate entrepreneurship degree, The International Journal of Management Education, 8(1): 37-51.
Jones, P., Jones, A., Packham, G. and Miller, C. (2008) Student attitudes towards enterprise education in Poland: a positive impact, Education + Training, 50(7): 597-614. Publisher Site , DOI
P. Jones, A. Jones, G. Packham, B. Thomas, C. Miller (2007) It’s all in the mix: the evolution of a blended e-learning model for an undergraduate degree, Journal of Systems and Information Technology, 9(2): 124 -142,
Peachey, P., Jones, W.P. and Jones, A. (2006). Encouraging student participation in an online course using “pull” initiatives. Electronic Journal of E-Learning, 4(1). ISSN: 1479 – 4403.
Jones, P., Packham, G. Miller, C. and Jones, A. (2004) An Initial Evaluation of Student Withdrawals within an e-Learning Environment: The Case of e-College Wales, Electronic Journal of E-learning, 2(1): 113-120.
Jones, A., Jones, P. Miller, C. Packham, G. (2004) Identification of key causes of withdrawal on the E-College Wales online undergraduate degree, Education Today, Volume 54(4): 8-16.
Jones, P., Jones, A. and Williams-Burnett, N. (2014) Lets get physical: stories of entrepreneurial activity from sports coaches/instructors, 37th Institute for Small Business and Entrepreneurship conference, Manchester Conference Centre, Manchester, UK November, Paper number: J7 ISBN: 978-1-900862-27-1. (nominated for best paper in Entrepreneurial Realities track).
Jones, A. and Jones P. (2013) Sporty spice? Creating entrepreneurial sports management graduates, 36th Institute for Small Business and Entrepreneurship conference, Cardiff City Hall, Cardiff, Wales, 12-13th November, Paper number: J5 ISBN: 978-1-900862-26-4.
Jones, A., Jones, P., Skinner, H. and Packham, G. (2011) The Land of Make Believe: Creating the Enterprising Graduate with Distinctive skills and attributes, 34th Institute for Small Business and Entrepreneurship conference, Octagon, Sheffield, England, 9-10th November, Paper number: J3 ISBN: 978-1-900862-23-3 (nominated for best paper in Enterprise Education track).
Jones, A., Jones, P. and Long, L. (2010) I Get Knocked Down But I Get Up Again, 33nd Institute for Small Business and Entrepreneurship conference, Grand Connaught Rooms, London, England, 2-4th November, Paper number: A24 ISBN: 1900862182
Jones, A., Jones, P., Packham, G. and Zbierowski, P. (2009) The in-depth investigation of the impact of entrepreneurial education on Polish students’ career aspirations, Internacjonalizacja procesu Ksztalcenia na kierunkach studiow ekonimicznych, Materialy III Wydzialowej Konferencji, Dydaktyczno-Naukowej pod redakcja Eugeniusza Gatnara at the University of Economics in Katowice, Poland, 10th November. Pages: 44 – 60, ISBN: 978-83-7246-534-4
Jones, A., Jones, P., Packham, G. and Zbierowski, P. (2009) The In-depth investigation of the Impact of Entrepreneurial Education on Polish Students career aspirations, 32nd Institute for Small Business and Entrepreneurship conference, Novas Centre, Liverpool, England, 3-6th November, Paper number: 10107, ISBN: 978-1-900862-16-5.
Jones, P., Jones, A., Miller, C. and Packham. G. (2009) Teach me what I want, what I really, really want: gender perspectives on taught entrepreneurship education, 4th Higher Education Academy – Business, Management, Accountancy and Finance subject centre conference, St David’s Hotel and Spa, Cardiff.
Jones, A., Jones, P., Packham, G., and Zbierowski, P. (2008) The impact of entrepreneurial education in a Polish university on student career aspirations 31st ISBE conference, 5th – 7th November Belfast, Northern Ireland, Paper Number: 610, ISBN:978-1-000862-08-0.
Peachey, P., Tunstall, R., Jones, P., Jones, A. (2008) A comparison study of entrepreneurial traits among UK and Polish university students, 31st ISBE conference, 5th – 7th November Belfast, Northern Ireland, Paper Number:701, ISBN:978-1-000862-08-0.
Jones, A. and Jones, P., (2008) Team Building session, Together We Win Women’s Enterprise Day of the National Enterprise Week , Atrium, Cardiff.
Jones, A., Jones, P., Packham, G., and Zbierowski, P. (2008) The impact of entrepreneurial education in a Polish university on student career aspirations 31th ISBE conference, 5th- 7th November, Belfast, Northern Ireland, Paper Number: 610, ISBN: 978-1-900862-08-0.
Jones, A. and Jones, P. (2008) Are we SANE (Starting a New Enterprise)? Key Developments in Enterprise Education in the UK and Europe, Business, Management, Accountancy and Finance Subject Centre: Key Contacts Symposium, 23rd June, ATRiuM, University of Glamorgan, Cardiff.
Jones, A. and Jones P. (2008) SANE teaching: does gender matter?, Women Entrepreneurs Focus on Wales : ISBE Regional Symposium Inspiring Entrepreneurial Futures, 19th June, ATRiuM, University of Glamorgan, Cardiff.
Packham, G., Miller, C., Jones, P. and Jones, A. (2007) East versus West: Comparing the student experience of Enterprise Education within Polish and German Higher Education, 52nd ICSB World Conference, Turku Business School, Finland, 13 – 15th June, ISBN: 951-564-263-9.
Jones, P., Jones, A. Packham, G. and Miller, C. (2007) Do You Mean Us: the experience of teaching enterprise education in Germany? 21st British Academy of Management conference, 11-13th September, Paper ref: BAM-10429, ISBN: 0-9549608-3-1.
Peachey, P., Jones, W.P. & Jones, A. (2006). Student motivations with regard to online enterprise education. National Council for Graduate Entrepreneurship, Paper 10. January.
Peachey, P., Jones, W.P. & Jones, A. (2005). An empirical study of “pull” initiatives used to encourage student participation in an online enterprise course. Paper presented at the 4th Annual Conference in E-Learning, Amsterdam, November 10 – 11. ISBN: 1-905305125.
Peachey, P., Jones, W.P. & Jones, A. (2005). The motivation of students to enrol in an online enterprise course. Paper presented at the 28th National ISBE conference, Blackpool, November 1-3. ISBN: 1-900862808.
Jones, W.P., Jones, A., Packham, G. & Peachey, P. (2006). Student perceptions of enterprise education in Poland. Welsh Enterprise Institute Working Paper Series : Paper 49. ISBN: 1-840541547.
Peachey, P., Jones, W.P. and Jones, A. (2006). Student motivations with regard to online enterprise education. National Council for Graduate Entrepreneurship, Paper 10. January.
Jones, P., Jones, A., Peachey, P. & Packham, G. (2005). E-learning induction design for an undergraduate enterprise programme. Welsh Enterprise Institute Working Paper Series : Paper 46, ISBN: 1-840541350.
Member of Institute of Small Business Affairs (ISBE)
Fellow of the Higher Education Academy (FHEA)
Guest Lecturer Responsibilities:
University of Applied Sciences, Hochschule, Munich, Germany 2009 -2013
Karol Adamiecki University of Economics (KAUE), Katowice, Poland 2006 – 2010.
University of Economics and Management (VSEM), Czech Republic, Prague, 2008 – 2009
University of Applied Science, Hochschule, Rosenheim, Germany, 2008 – 2009
Ecole de Management de Normandie, Le Harve, France 2006 – 2008
University of Heuleva, Spain 2007
University of Tartu, Estonia 2006.
Berufsakademie, University of Cooperative Education (UCE) Heidenheim, Germany 2006.
Key areas of research activity
- Enterprise Education – pedagogy, design, effectiveness within national contexts, student motivations.
- E-learning – induction design, withdrawal/retention, Blended learning strategies, Role of online tutor, student/tutor perceptions of e-learning.
- Business Challenge games and their impact on Enterprise Attitudes
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