Dr Louise-Jayne Edwards known as Louise
BA (Hons) Business Administration
MSc Entrepreneurial Practice
PhD – An investigation into the learning journey of graduate entrepreneurs
Fellow International Enterprise Educators Programme
Fellow Higher Education Academy
Louise has more than eighteen years experience of working in academia and for ten years was the Welsh Government funded ‘University Enterprise Champion’ teaching and supporting entrepreneurship and to date has managed and mentored 83 graduate start up companies and has experience in teaching the following modules:
• Managing Business Growth and Sustainability
• Enterprise Management
• Regional Development and Entrepreneurship
• Employment Experience
• Starting a New Enterprise
• Developing a New Enterprise
• The Enterprise Economy
• Developing the Professional
• Developing the Entrepreneurial Organisation
Louise trained at Cambridge University as a facilitator of the International CMI Enterprisers programme and co-delivered the programme in Durham and Cambridge.
In 2007, Louise was one of the first participants of the International Enterprise Educators Programme, which included a module in the USA, visiting entrepreneurship faculties.
2017 – Present Academic Subject Manager – Strategy, Supply Chain Management, Procurement and Entrepreneurship
2015 – 2017 Academic Manager – Strategy and Management
2014 – 2015 Course Leader BA (Hons) Business Management
(Final Year Tutor for: Business Management, Human Resource Management, Logistics and Supply Chain Management, Enterprise and Marketing.
2013 – 2014 Year 2 Award Tutor for: Business Management, Human Resource Management, Logistics and Supply Chain Management, Enterprise and Marketing
2010 – 2013 Head of Enterprise Education Hub and Senior Lecturer
2003 – 2010 Enterprise Education Manager and Lecturer in Enterprise.
2002 – 2003 Manager and lecturer, MSc Entrepreneurship (Female Entrepreneurs)
2000 – 2002 Project Manager Enterprise in Education Initiative.
1999 – 2000 Project Officer Wales Fast Growth Fifty project.
Previous to this, Louise worked within a number of Welsh SME’s (Engineering) and as a business consultant for film production and manufacturing companies.
As Academic Subject Manager, Louise line manages the academic staff in the Strategy, Supply Chain Management, Procurement and Entrepreneurship group and has overall responsibility for the following courses:
BA (Hons) Business Management
BA (Hons) International Business Management
BA (Hons) Logistics and Supply Chain Management
MSc International Business
MSc International Logistics and Supply Chain Management
MSc Project Management
MSc Strategic Procurement Management
2003 – 2013 Welsh Assembly funded Enterprise Champion (EC)
- To lead the Enterprise Education Hub
- To lead student enterprise across campus
- To manage the enterprise zones at Treforest and Cardiff campuses
- To line manage Enterprise Officers
- To develop an enterprising culture across campus for staff and students.
- To provide business support for staff and students
- To embed enterprise education into the curriculum
Edwards, L-J and Muir, E. J., 2013. The Meandering Path: The University’s Contribution Toward the Entrepreneurial Journey. In: A. Fayole and D. Redford, ed. 2014. Handbook on the entrepreneurial university. Cheltenham: Edward Elgar Publishing. Ch. 16
Edwards, L-J and Muir, E. J. (2012), “Evaluating enterprise education – Why do it?”, Journal of Education and Training, Vol. 54, Iss.4
Edwards, L-J and Muir, E. J. (2007), “The role of universities in supporting and delivering enterprise education”, Journal of Industry and Higher Education, Vol. 21, No. 6
Edwards, L-J and Muir, E. J. (2005), “Promoting entrepreneurship at the University of Glamorgan through formal and informal learning”, Journal of Small Business and Enterprise Development, Vol. 12 No. 4
Jones, W.P., Jones, A., Packham, G., Edwards L-J. and Peachey, P. (2006), “Student perceptions of enterprise education in Poland”, Welsh Enterprise Institute, Working Paper Series, Paper 49
Peachey, P., and Edwards L-J (2006), “The case for embedding activity theory in a web-based enterprise course”, Welsh Enterprise Institute, Working Paper Series, Paper 44
Edwards, L-J and Muir, E. J. (2005), “Signed, sealed and delivered – Developing entrepreneurship teaching strategies” Welsh Enterprise Institute, Working Paper Series, Paper 42
Edwards, L-J and Muir, E. J. (2001), “Are E-Clubs the Answer to Entrepreneurial Learning?” Welsh Enterprise Institute, Working Paper Series, Paper 17
Edwards, L-J. and Muir E.J. (2004)., ‘Signed, sealed and delivered – developing entrepreneurship teaching strategies’. 13th Nordic Conference on Small Business Research, Tromsø, Norway.
Edwards, L-J. and Muir E.J. (2004)., ‘Tell me and I’ll forget; show me and I’ll remember; involve me and I’ll understand – developing enterprise education through theory and practice’. 13th Nordic Conference on Small Business Research, Tromsø, Norway.
Muir E.J. and Edwards, L-J. (2004)., ‘Mastering entrepreneurship – the challenge of educating entrepreneuses’. 13th Nordic Conference on Small Business Research, Tromsø, Norway.
Atkinson, C. and Edwards L-J. (2003)., ‘Let me entertain you: Reflections on entrepreneurial teaching and learning’. Prowess Conference – Women and Enterprise: Making Waves Conference, Brighton, UK.
‘Promoting Entrepreneurship at the University of Glamorgan through formal and informal learning’ (2002), with Muir. E.J. – 12th Nordic Conference on Small Business Research. University of Kuopio, Finland. * awarded best conference paper
Fellow of IEEP
Fellow of HEA
In 2013 Louise took part in an Academic Exchange to Memorial University, Newfoundland in Canada and gave a public lecture “Are we creating entrepreneurs or just ticking boxes?”
•University of Applied Sciences, Hochschule, Münich, Germany 2009-2010
•University of Applied Science, Hochschule, Rosenheim, Germany, 2009 – 2012
•École de Management de Normandie, Le Harve, France 2009–2011
Young Enterprise Wales mentor at Ysgol Gyfyn Cwm Rhymni 2011- 2012
Member of South East Wales Regional Higher Education Youth Entrepreneurship Strategy Hub
Journal reviewer of:
Journal of Education and Training
International Journal of Management Education
International Journal of Entrepreneurial Behaviour & Research
Curriculum Design Reviewer for Brighton Business School.
2012 – 2013:- £1.1 million project in partnership with Cardiff University, Cardiff Metropolitan University, Newport University, RWCMD and the Open University – To manage the student enterprise experience across all campuses.
2009 – 2012:- Lead of Glamorgan enterprise consortia (partners RWCMD and Merthyr College)
- To develop and deliver enterprise summer schools, events and workshops for students and staff development programmers
2009 – 2012 :- Partner with Barry College, Swansea Metropolitan University, Cardiff Metropolitan University, Ystrad Mynach College and University of Newport
- To provide enterprise staff training across Wales
PhD – The Entrepreneurial Journey from University to Business
Enterprise education, education ‘about’ and ‘for’ entrepreneurship
Formal and informal enterprise education
Areas of Expertise
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