Post Graduate Certificate in Strategic Digital Marketing, USW
BA Hons English, Swansea University
National Council for Training of Journalists PGC
A highly experienced media practitioner, Julie has been a permanent member of the academic staff since 2009. She has brought a wealth of industry experience to her former role as course leader for BA Radio and now Sports Journalism.
She previously worked as a print & broadcast journalist & PR consultant & held management positions at ITV & BBC.
She has won two Excellence in Learning & Teaching Awards, for innovation & excellence in student assessment & learning & teaching practice & is also a member of the Higher Education Academy.
After working as an indentured trainee reporter for Northcliffe Newspapers, Julie became a general reporter, then specialised in Arts & Features, before moving to work for ITV as a reporter/producer. A keen sports fan, she was ITV’s first female producer of the weekly football programme, Soccer Sunday. She is still a regular contributor to BBC sport programmes and has a column in Swansea City’s match day magazine Jack.
While at ITV Wales she was Forward Planning Editor & Newsdesk Editor, steering ITV Wales’ BAFTA award-winning coverage of the Sea Empress disaster, among other notable stories.
She spent 11 years at the BBC where she worked in both TV & radio in journalistic and managerial roles. She presented & produced BBC output during the 1999 Rugby World Cup & continues to be actively involved in sports journalism.
She was one of the deliverers of the BBC’s Safeguarding Trust & compliance training. Her last role at BBC Wales was that of Acting Editor, Radio Wales.
During her first year as a full-time member of Atrium teaching staff, Julie won a departmental & university-wide Excellence in Learning, Teaching & Assessment award & has since won a further award for personal development & student employability.
Course leader BA Sports Journalism.
Under-graduate & post-graduate dissertation supervisor
Editor of Exposure, a major online multi media project involving post & undergraduate students. www.exposureusw.wordpress.com
Researched & written a chapter for Radio In Small Nations, published autumn 2012.
Regular football writer, including for Jack Magazine, the matchday programme of Swansea City FC and Wales’ oldest newspaper, the Carmarthen Journal. She also contributes to football blogs & fanzines as well as radio sports programmes.
Blogger & commentator.
TV credits include:
Editor: Wales Tonight (ITV)
Producer: Soccer Sunday (ITV); Look Up Your Genes (BBC)
Assistant Producer: The Front Row (ITV); Cardiff Half Marathon (BBC)
Specialist researcher: The Exchange with Huw Edwards (BBC); Election night coverage (BBC); Ask Leanne Wood (BBC); High Hopes (BBC)
BBC radio credits include:
Good Evening Wales
Good Morning Wales
The Day the World Changed
Radio Wales Phone-In
The Afternoon Show
The Evening Show
You and Yours
Fellow of the Higher Education Academy
Member of the Editorial Board of Managing Sport and Leisure Journal
Member of the Football Collective
Member of the George Ewart Evans Centre for Storytelling (GEECS)
Treasurer & Board member, Journalists’ Charity (Wales)
Various animal charities
Business Development Mentor
Provides advice and guidance to a number of small and medium sized businesses in the areas of communication & training.
Has worked in various consultancy roles including crisis management; media training; PR & Marketing for charitable organisations as well as SMEs.
The impact of the care system on care leavers
Public trust in broadcasting.
How compliance changes at the BBC have impacted on broadcasting.
Sports journalism, including the role of women/glass ceiling; how the demise of local newspapers has impacted on sports reporting; the tribal nature of football fans.
How social media has changed the way journalists work
Communication: the differences between the genders.
Marketing of self.
How male cancer survivors articulate their experiences.
Areas of Expertise
Social & Digital Media
If you are a journalist on deadline and you need to speak with a member of university staff with particular expertise, please contact the Press Office.