Staff Directory


Contact Details


In progress: Phd Women’s Entrepreneurship Education
Postgraduate Diploma in Equal Opportunities
Post Graduate Certificate in Research
PRINCE2 Registered Practitioner (P2R/912361)
Cert Ed
BA (Hons) Combined Studies (English and History) 2:1 (Captain JTH Beetham Prize for History)


Founder and Head of Women’s Entrepreneurship Hub at University of South Wales since 2008
Currently Director of Developing Entrepreneurial Women – Changing Horizons (DEWCH) Erasmus+ project (2015-2018 with partners in France and Greece)
Co-Director of Centre for Enterprise, University of South Wales
Lecturing responsibilities in Enterprise and Small Business Management. Currently Module Leader of Ethics and Sustainability Theory and Practice and of Business Planning modules.


2012-2015: Co-director then Director of £5 million Women Adding Value to the Economy (WAVE) Convergence ESF project (Lead: University of South Wales with Cardiff University and BAWSO as partners)
Course Leader of Postgraduate Certificate in Mentoring for Entrepreneurial Practice
Course Leader of Postgraduate Diploma in Entrepreneurship Practice
Previously: Course Leader of MSc Entrepreneurship (Female Entrepreneurs)
Module Leadership:
Developing The Entrepreneurial Organisation (MSc International Business and Enterprise)
Director of Women’s Entrepreneurshp in the European Union (WEEU), transnational project and team, during a two year, three country project in the field of women’s entrepreneurship education.
Extensive experience as a woman entrepreneur running highly successful companies specialising in equalities and gender issues before returning to an academic career. This included education, training, research and consultancy for large public sector organisations as well as private and third sector clients wthin Wales, the UK and Europe and running European Funded projects in the areas of women returning to work, women and enterprise/self employment, women into management, women’s management development and leadership.


Co-Director of Centre for Enterprise (Head of Women’s Entrepreneurship Hub)
Development of women’s entrepreneurship strategy and associated research, policy and practice initiatives
Director, Women Adding Value to the Economy (WAVE) Project


Atkinson, C., Netana, C., Pickernell, D.G. and Dann, Z. (2017 ), ‘Being taken seriously – shaping the pathways taken by Welsh Female Entrepreneurs’, Small Enterprise Research (forthcoming)

Atkinson, C., Netana, C. and Pickernell, D.G. (2017), ‘The myth of underperformance: The nature and role of female entrepreneurship in Wales’, The role of entrepreneurship, innovation and small business ecosystems in regional, rural and international development, refereed book chapter in 2017 SEEANZ Book, Tilde University Press (accepted/in press)

Pickernell, D.G., Atkinson, C. and Miller C. (2015). ‘Government SME intervention policy: perception is 9/10ths of the truth? Introduction’, Environment & Planning C: Government & Policy, 33 (1), pp. 4-8.

Atkinson, C., (2012), ‘Networking Entrepreneurial Women for Knowledge Exchange’, 35th International ISBE Conference, Dublin, 7-8 November.

Atkinson, C. and Bairstow, S., (2012), “Engagement, empowerment and women entrepreneurs: an exploratory study in the South Wales Valleys”, Gender, Work & Organisation 7th International Interdisciplinary Conference, Keele, 27-29 June

Atkinson, Christine; Miller, Christopher; Thomas, Brychan and Pold Bev, (2012) ‘Encouraging women innovators: applying a gender perspective to innovation in Wales’, Emerging Themes in Business 2012 Conference, Newport, 20 March.

Atkinson, Christine, (2010) ‘Challenging teaching and learning for women entrepreneurs in the EU’, 33rd International ISBE Conference, London, 2-4 November.

Atkinson, Christine; Wright, Diane and Pickernell, David (2009) ‘Women entrepreneurs: teaching and learning’, 32nd International ISBE Conference, Liverpool, 3-6 November.

Atkinson, Christine; Kwong, Caleb and Packham, Gary, (2008) ‘Gender segregation and concentration in entrepreneurship: the case of Wales, UK’, 31st International ISBE Conference, Belfast, 5-7 November.

Atkinson, Christine, (2008) “Motivations and realities of women’s business networking: a Welsh case”, PROWESS 5th International Conference, Peterborough, 20-21 February.

Atkinson, Christine, Burnett, Lis, Chris Miller and Gary Packham, (2007) “Reflections on a student project to embed theory and practice”, 30th I International ISBE Conference, Glasgow, 7-9 November.

Atkinson, Christine and Muir, Elizabeth J. (2006) “A poisoned apple? Does flexible working help or hinder women entrepreneurs?”, PROWESS, Cardiff, 8-9 February.

Atkinson, Christine, ‘United Kingdom, the case of Torfaen’ in Astelarra, Judith (ed) (2005), ‘Participation of women and men in decision-making: an analysis of 5 European organisations’, Diputacio de Barcelona.

Atkinson, Christine and Edwards, Louise-Jayne (2003), ‘Let me entertain you’ – reflections on entrepreneurial teaching and learning’, Prowess, Brighton, 5-7 November.

Muir, Elizabeth J. and Atkinson, Christine (2002), ‘The birthing of a women’s business network’, EURAM, Stockholm, May 9-11.

Atkinson, Christine (2001), ‘With a little help from my friends! Networking and mentoring among entrepreneuses for personal, business and professional development’, Pickernell, David (ed) Working Paper Series, Paper 18, Welsh Enterprise Institute, University of Glamorgan Business School.


Institute for Small Business and Entrepreneurship
Fellow of the RSA (Ref 8033390)
Fellow of the Higher Education Academy (Ref 52350)
Fellow of Institute of Enterprise and Entrepreneurs (Ref 136793162415579)


Member of Welsh Government Female Entrepreneurship Advisory Board
Previous Co-Chair of Gender and Enterprise track at ISBE International Conferences in 2014 and 2015


Women’s Development Programme for women in the Vale of Glamorgan Council aiming for management

Strategic Insight Programme placement with Chwarae Teg

Together We Win (encouraging Welsh women inventors and investment in their ideas) funded by the Welsh Assembly Government.


Women’s entrepreneurship
Women’s entrepreneurship education
Women’s entrepreneurial networking
Women’s entrepreneurial mentoring
Women entrepreneurs, innovators and inventors
Work-life balance among women entrepreneurs
Reflective Practice

Recent Research Activity
Networking Entrepreneurial Women (NEW@Glam) – the development of a knowledge transfer initiative linking current women students who have an interest in entrepreneurship with women entrepreneurs and women representatives from the business support sector

Recently completed research activity
Lead of a 3 country Erasmus Multilateral Cooperation Project: Women’s Entrepreneurship in the European Union (WEEU): new approaches, teaching and learning in respect of business planning, creativity and innovation, social entrepreneurship, reconciliation of professional and private life, sustainability and sustainable development.

Areas of Expertise

Holder of Queen’s Award for Enterprise Promotion
IOEE Enterprise Educator of the Year 2016 (Institute of Enterprise and Entrepreneurs)

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