Joanna Pritchard known as Joanna
BSc (University of St. Andrews)
PhD (Royal Holloway College, University of London)
MBA (Goizueta Business School, Emory University)
Academic and strategic marketing executive with over 15 years of corporate and agency experience leading and influencing global, cross-functional teams to build brands through the development of growth-focused strategies and innovation, delivering high-impact marketing initiatives. Successful track record of transforming businesses by leveraging intellectual agility, influencing stakeholders, improving efficiencies, and building highly engaged, high performing teams.
Lived and worked in Atlanta, GA, USA for 18 years until 2018.
- Innovation and strategy – designed and implemented innovation practices and strategies for global businesses such as IHG, Coca-Cola, Georgia Pacific, American Family Insurance and The Home Depot delivering new products and services. Built strong relationships with cross-functional, global stakeholders, collaborating, influencing and supporting them in their desire to disrupt the market.
- Research – passionate about applying insights and future trends to innovation and ideation, to ensure new concepts support an unmet need. Use quantitative & qualitative research to test concepts and understand the consumer, including ethnographic research to observe customer behaviour.
- Digital and online strategies – developed and implemented the digital strategy for Pregnancy & Newborn magazine including email marketing, pnmag.com, social media and influencers. Created a significant, engaged social media audience through novel campaigns. Developed market research capabilities using online reader panels.
Areas of Expertise
Strategy, innovation, brand management and digital marketing.
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