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PhD – Currently completing
B.Sc, M.Sc (Coaching Science)
UEFA Professional License
UEFA A License Football Coach
UEFA A Licence (Level 4) Coach Educator
Fellow of The Higher Education Academy


Responsible for delivering and developing all aspects within the discipline of football coaching & performance. A highly respected coach and coach educator with extensive experience of working with elite athletes and developing elite coaching programmes.


Formerly worked for the Football Association of Wales Trust: Technical Department, and mainly responsible for the development of talented players through monitoring and evaluating academy programmes, and working extensively within the FAW regional development programmes for players aged 13-15 years.

While supporting talented players through providing technical support to the Wales U16’s National Team in preparation for the Victory Shield.

Additionally provided sport science support to numerous Welsh National Teams in preparation for competitions.

Further to this supported many current professional mangers and professional players in gaining their coaching qualifications as a instructor, mentor and assessor on the UEFA A License Coaching Programme.

Also as part the FAW Coach Education working group supported the development of new resources to ensure courses reflected the ever changing football environment.

More recently developed the New Youth Coaching Pathway in Wales – by leading the working group responsible for new youth specific licenses at Level 2 (C’ Certificate) to Level 4 (A Youth) – which is due to released in June 2013.


Award Leader

Fd/B.Sc (hons) Football Coaching & Performance.

B.Sc (hons) Football Coaching & Performance.


Morgans, RM; Williams, M.D & Adams, D (2012) Seasonal changes in physical fitness caused by periods of high game density in Professional soccer players. (in press)

Adams, D., & Rainer P (2009). Science & Soccer. Routledge.

Adams, D., Rainer., P., & Cropley, B (2011) Reflective Practice a tool for developing coaching knowledge.

Adams, D., Cropley, B., & Rainer, P (2011) Reflective practice a tool for measuring coach effectiveness.

Paul Rainer1, Dave Adams1, Dean Parsons1, Brendan Cropley2.
1University of Glamorgan, UK., 2Swansea University, UK.
‘Innovative Development in Coach Education – Higher Education and National Governing Body Partnerships.’

Adams, D., Morgans, R., Sacramento, J., Morgan, S., Morgans, M (2013). Successful short passing frequency of defenders differentiates between top and bottom four English Premier League teams. International Journal of Performance Analysis in Sport, 13, 653-668.

Conference Presentations

Adams, D (2013) NSCAA – World Football convention. Integrated Approaches in Football. Indianapolis. Jan 10-16.

Adams, D. (2012) National Conference – Football Association of Wales. Integrated Approaches within Football. Wales – 10th-12th May.

Adams,D (2011) UEFA Professional License. European Study visits, youth methodologies. Cardiff. 13th May.

Adams, D (2010) UEFA Advanced License. Structuring Practices. Cardiff. 6th June

Adams D. Developing Decision Making Skills in young Players. NSCAA annual convention (2008) Indianapolis.


Football Association Coaches Association



Football Assocation of Wales U21’s Men’s
National Team Coach 2007-2011
Technical Consultant Swansea City A.F.C (2013)
Football Association of Wales.
A License Instructor, assessor, and verifier
Staff Mentoring.
Senior Coach Education Working Group.

National Soccer Coaches Association of America.
Guest Speaker at Annual Convention


Applied Football Science – Working extensively with Swansea City F.C – collecting data on monitoring of physical and technical performance.

Coaching Science.

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