Staff Directory

Gabor horvarth 1x1 5536 v2

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Qualifications

PhD Business Economics, MSc Agricultural Sciences, BSc Economics

About

Main teaching areas:
- Internationalisation of Business
- Global Business
- Research Methods (Contemporary, quantitative and qualitative)
- Marketing for Leisure, Sport, Tourism and Events

Experience

Gabor has over 20 years in academia, 10 years with the University of South Wales (formerly Glamorgan) and 11 years previously at Pannon University (Hungary).
2012 – Course Leader MSc Management and MSc Engineering Management
1998- Postgraduate dissertation supervisor – MSc and MBA
1995- Leadership of various modules at Higher Education courses

Employment History
1995-1998 PhD student and part time lecturer, University of Veszprém, Georgikon Faculty of Agriculture, Keszthely, Hungary
1998 –2002 Assistant Lecturer, University of Veszprém, Georgikon Faculty of Agriculture, Keszthely, Hungary
2002 – 2005 Senior Lecturer, University of Veszprém, Georgikon Faculty of Agriculture, Keszthely, Hungary
2005 Lecturer (Temporary), Kingston University, London,
2006-2008 Research Fellow, Glamorgan Business School, University of Glamorgan, Pontypridd
2008- Senior Lecturer in International Business and Marketing, Glamorgan Business School, University of Glamorgan, Pontypridd
2011- External Examiner, Oxford Brookes University

Responsibilities

  • Teaching on various modules
  • Course Leader – MSc Management and MSc Engineering Management
  • Conducting research, writing for academic publication and conferences
  • Contributing to funding bids and ongoing projects
  • Establishing links with other institutions
  • Taking part in consultation activities
  • Recruitment activities (UK, Hungary, India, UAE, Jordan)


Publications

Refereed papers:

Horvath, G, – Moss, G.- Gunn, R.- Vass E. (2008): Gender and web design software Journal of Systemics, Cybernetics and Informatics, Volume 5. Number 6.

Pupos, T. – Peter, Zs. – Horváth, G. (2008): Methodological issues of determining the capital needs. Banks and Bank Systems, Volume 3, Issue 3. pp 31-34.

Horváth, G. (2001): A possible way of export diversification. Journal of Central European Agriculture. Volume 2. 2001. Number 1.-2.
http://www.agr.hr/jcea/issues/jcea2-12/index.html

Horváth, G. (2002):The possibilities of mushroom production in the changing Hungarian agriculture. Georgikon for Agriculture. 2002/6. 61-75

Horváth, G. (2002): A gombatermesztés szerepe az átalakuló magyar mezőgazdaságban. (The future economic role of mushroom production), Agrártudományi Közlemények, Debreceni Egyetem, 2002/1. 15-22.

Book chapters:

Horvath, G, – Moss, G.- Gunn, R.- Vass E. (2009): Obstacles to Greater Design Diversity: Gender and Webdesign Software; in Profiting from Diversity: The Business Advantages and the Obstacles to Achieving Diversity. Ed. Gloria Moss, Palgrave Macmillan, pp 171-193. ISBN: 9780230516168

Conferences:

Horváth, G. – Moss, G. (2012): Gender and design preferences: a five country comparison, Proceedings of the Emerging Themes in Business 2012 Research Conference, Newport, 20/03/2012

Horváth, G. – Moss, G. (2008): Gender preferences and on-line marketing – the analysis of UK groceries’ websites. Proceedings of the 50. Georgikon International Conference, 25-26 September 2008, Keszthely, Hungary. CD-ROM

Horváth, G. – Woldie, A. (2007): Important factors that hinder growth and development of agrifood SMEs in African countries. Proceedings of the XLIX. Georgikon International Conference, 20-21 September 2007, Keszthely, Hungary. CD-ROM

Horváth, G. – Woldie, A. (2007): Az agrár-élelmiszeripari KKV-k sikertelenségének lehetséges okai a fejlődő országokban. (Agrifood SME failures in developing countries – the possible reasons) Proceedings of the XLIX. Georgikon International Conference, 20-21 September 2007, Keszthely, Hungary. CD-ROM

Moss, G. – Horváth, G. – Gunn, R. (2007): Refining our understanding of men and women’s design preferences. Proceedings of the “Towards a UX Manifesto”, HCI 2007 Conference, 3-7 September 2007, University of Lancaster, UK,

Horváth, G. – Gunn, R. – Vass, E. – Moss, G. (2007): Gender and web design software. Proceedings of the 4th International Conference on Cybernetics and Information Technologies, Systems and Applications: CITSA 2007 July 12-15, 2007, Orlando, Florida, USA. pp48-53 – Awarded “Best paper in session”

Horváth, G – Vass, E. – Moss, G. – Gunn, R. (2007): Gender and the design of adverts on e-bay. Proceedings of the 4th International Conference on Cybernetics and Information Technologies, Systems and Applications: CITSA 2007 July 12-15, 2007, Orlando, Florida, USA. pp41-47

Pupos, T. – Peter, Zs. – Horváth, G. (2007): Methodological Issues Of Determining The Capital Needed For A Business Enterprise. Conference on Small Business Finance and Banking Services in Emerging and Developing Countries, April 17th -18th 2007, Pontypridd,

Horváth, G – Woldie, A. (2007): Small Business Finance Framework. Conference on Small Business Finance and Banking Services in Emerging and Developing Countries, April 17th -18th 2007, Pontypridd,

Schaller, D. – Horváth, G – Kocsis, L.(2004): A fiatalok által kedvelt borok vizsgálata (Wine preferences of students), XLVI. Georgikon Napok International Conference, Keszthely, 09/2004, CD-ROM,

Buzás, Gy. – Palkovics, M. – Horváth, G.:(2003): The new economic and legal possibilities of self-employment in the Hungarian agriculture. Proceedings of “K AKTUALNYM OTÁZKAM V PpoK V období prípav pre vstup SR do EÚ” Conference, Rackova dolina, 9-10/05/2002 36-41.

Bánhegyi, G. – Horváth, G. (2003): A földhasználat jogcímeinek alakulása Zala megyében. (Changes in the land use in Zala county), Proceedings of the XLV. Georgikon International Conference, Keszthely, 25-26/09/2003, CD-ROM.

Horváth, G. – Bánhegyi, G, (2003): Speciális agrártermékek piaci lehetőségei az EU csatlakozás után. (Market potential of unconventional agricultural products after the EU accession), Proceedings of the XLV. Georgikon International Conference, Keszthely, 25-26/09/2003, CD-ROM.

Horváth, G. (2001): A speciális agrártermékek lehetőségei az átalakuló mezőgazdaságban. (The situation of unconventional agricultural products in the Hungarian agriculture), Proceedings of the XLIII. Georgikon International Conference, Keszthely. 20-21/09/2001, 393-397.

Horváth, G. – Hegedűs, A. (2001): A gombatermesztés lehetőségei a Kis-Balaton régióban. (The possibilities of mushroom production in the Kis-Balaton microregion), Proceedings of the XLIII. Georgikon International Conference, Keszthely. 20-21/09/2001, 388-392.

Horváth, G. (1998): Diverzifikáció az agrárexportban. (Diversification in the agricultural export), Proceedings of the XL. Georgikon International Conference, Keszthely. 24-25/09/1998, 263-267.

Horváth, G. (1997): Az exportorientált struktúraváltás egy lehetséges módja. (A possible way of export-orientated change in agricultural structure), Proceedings of the “Vállalati környezet és az alkalmazkodás az élelmiszertermelésben” Conference, Gödöllő, 9-10/10/1997, Part no.I. 65-68.

Horváth, G. (1997): Speciális agrártermékek piaci lehetőségei az ír példa alapján. (Unconventional agricultural products in the Irish agriculture – an example worth to follow), Pannon Agrártudományi Egyetem Georgikon Mezőgazdaságtudományi Kar III. Ifjúsági Tudományos Fóruma, Keszthely, 19/03/1997, 303-309.

External

2016- External examiner – Coventry University
2011- External examiner – Oxford Brookes University

Consultancy

Consultancy reports:

Wales Annual Pay &Conditions Survey, 2009, ACAS Wales and Centre for Research on Workplace Behaviours (Glamorgan Business School)

Neighbourhood Profile: Llandaff North. Transforming Neighbourhoods, Understanding Neighbourhoods in Partnership Project, 2008.

Neighbourhood Profile: Butetown. Transforming Neighbourhoods, Understanding Neighbourhoods in Partnership Project, 2008.

Hill, S. – Horváth, G. (2007): Understanding the Vale of Glamorgan: a socio-economic profile

Hill, S. – Coombs, H. – Daunton, L. – Davies, P. – Horváth, G. – Moss, G. (2007): Safer Communities? Evaluating the 101 Cardiff Pilot

Ford – Wunderman: Web design – gender preferences

Research

Gender design preferences (gender differences, E-marketing and web design, costumer preferences),
Agricultural trade and food marketing (branding and costumer preferences)

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